WHO IS PLUS

Plus is a project of customisation available to the world of fashion. Defined by Italian quality and craftsmanship fused with a passion for personalisation, creativity, profound innovation and evolution of materials and techniques. The concept of a “white canvas” acquires a new meaning.

“Plus” is something more and refers to the additional value that the customisation process can bring to any individual product. It alludes to the beauty of self-expression and normalises the unexpected.

Plus approaches its audience in a light-hearted, playful manner whilst maintaining a strong sentimental nature. The products are dedicated to those who want to distinguish themselves from the norm by living the environment around them to the fullest whilst simultaneously appertaining to something extraordinary, reflecting their personalities from head to toe.

 

THE SERVICES

Design

Plus Design gives its customers the freedom of expression through neutral products (the White Canvas). The experience and professionalism of the Plus Design team is available to customers who want to free their creativity in order to make their products exclusive and unique, available only in their boutique. This experience allows customers to feel and be part of the project.

Packaging

Innovative and creative concepts are key. Plus Design’s premium packaging is not only an extraordinary and unexpected design, but also a demonstration of dedication to commitment and minimising waste through creating utility in every way possible. This premium packaging, 100% Made in Italy using recycled materials, is made to transform and be repurposed as a shoe rack that can grow alongside every client’s footwear collection.

Technology

Plus Design is makes use of various patents in the print and technology sectors. The Brand has a laboratory with technicians dedicated to testing all materials, following the parameters of the largest fashion houses. Paying attention to the quality and safety of its products.

B2B Experience

Plus Design revolutionises todays concept of the ‘shopping experience’. With accelerated delivery and a lead time of 3 weeks, “Plus Now” is the added value that opens the doors to “in-season buying”; buyers are now able to adapt to the needs of the market quickly and without the necessity of large quantities.

Factory

Plus Design’s Footwear Factory is the place where function, aesthetics and dynamics are transformed into perfectly balanced sneakers. It is the place where production processes are met with perfect proportions, where techniques and materials converge, creating unique sneakers. The Plus footwear company is able to produce 400 pairs of shoes per day, emphasizing the development, industrialisation and testing phases of each individual model.

Warehouse

Plus’ Warehouse is a space that is dedicated to all neutral garments and footwear already produced in abundance, ready to be personalised and delivered. This allows customers to relieve risks through no longer needing to purchase early and in excess.

OUR VALUES

The heart of Plus is embedded in our vision to communicate our creativity to the world through the right balance of experienced craftsmanship amalgamated with profound research, experimentation and innovation in order to propose unique and exclusive products that are expressive and go beyond their commercial use, becoming part of an intrinsic project that drives us.

It is important to us that our principles reflect our willingness and awareness of a sustainable responsibility.
The people behind the brand are the true foundations of the company; participation and sharing of ideas are encouraged and sought after to maintain a strong, fresh ambition with a diverse, well-rounded and innovative perception.

Plus upholds an absolute respect for the environment and is committed to continuous innovation to minimise our footprint with a sustainable, conscious approach and committing to give back more than what is consumed.

HANDMADE IN ITALY

100% handcrafted in Italy using only materials of the utmost quality, the Plusers are constructed by hand using an innovative method, called the “Strobel” technique, whereby the use of nails are not required during the forming/assembly process and ultimately renders the final product exceptionally comfortable, flexible and light. To finish the assembly process, the sole is glued and wrapped/banded by hand and is ready for our creative touch.

It is important to us that our principles reflect our willingness and awareness of a sustainable responsibility.
The people behind the brand are the true foundations of the company; participation and sharing of ideas are encouraged and sought after to maintain a strong, fresh ambition with a diverse, well-rounded and innovative perception.

Plus upholds an absolute respect for the environment and is committed to continuous innovation to minimise our footprint with a sustainable, conscious approach and committing to give back more than what is consumed.

PLUS GENERATION

Collaborations with artists and creative personalities are the key to strengthening a connection with the creative world. By associating the Plus name to creative collaborations that simultaneously test and break creative and technological boundaries, Plus is continually working to release new, complex and intriguing customisations.

Plus is a multicultural, global and creative youth connected by an enduring, extraordinary mindset. Millennials and Generation Z are our target audience in addition to everyone that has a passion for creativity, personalisation, Italian quality and self expression to the last detail.